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140. How to Have Your Meat and Eat It Too While Combatting Climate Change | Bruce Friedrich

Bruce Friedrich good food institute

Bruce Friedrich (@BruceGFriedrich) is co-founder and executive director of The Good Food Institute (@GoodFoodInst), a nonprofit that promotes plant, dairy, and eggs-based meats as well as clean meat (also known as cultured meat and cell-based meat), as alternatives to the products of conventional animal agriculture.

Bruce is a TED Fellow (whose TED Talk has been viewed over 1M times), Y Combinator alum, and popular speaker on food innovation. He has also been featured in the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications and appeared on The Today Show, NBC Nightly News, CBS Evening News, TED Radio Hour, and a variety of programs on MSNBC, Fox News, and CNN

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In today’s episode we discuss:

  • The pros and cons of the various types of clean meat alternatives
  • How market dynamics will determine the adoption of plant and cell-based meats
  • Why animal agriculture is one of THE BIGGEST contributors to climate change
  • Why Bruce believes lab-grown meat will ultimately be the biggest alternative meat
  • The reason Bruce started a non-profit rather than a benefit corp
  • How effective altruism makes non-profits more impactful
  • What YCombinator startups taught Bruce about successful charity organizations
  • How to engineering healthier meat
  • What does the future of agriculture really look like
  • Bruce’s thoughts on GMOs and their future
  • Why plastic straws aren’t a big deal in the grand scheme of things
  • Why individuals should evaluate their efforts and possible effect before choosing careers

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